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Performance Marketing Blog

The latest from the marketing managed team.

May 1, 2018

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Fastest Growing Industries in the US

Posted in : Business

Since the recession in 2007, the economy has been on a slow journey back up to where it was. Even though that growth has been slow at some points, it still has been growing and leaving markets open for expansion. Some of the fastest growing industries have just recently started booming, and others have been on a growth frenzy for…
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Apr 15, 2018

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Top Three Locations When Expanding Internationally

Posted in : Business

Taking your business international is usually a looming question for successful domestic businesses. It is a gamble to get into the international market because of the revenue it could lose you and the revenue it could gain for you. When deciding if you should go international, it is smart to look at where you would want to expand to specifically,…
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Apr 1, 2018

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Importance of Relationship Selling and the Marketing Concept

       Each industry and each salesperson has their own selling technique that works best for them. Each type has its own perks and downsides, and different ones are used for different purposes. One selling technique that has been around for a long time but that has gotten quite popular in the recent years is relationship selling. The definition…
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Mar 1, 2018

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Tripled Revenue for Reals

Posted in : Business

Tripling revenue and living to tell about it is a twofold process. Allow me to illustrate. CAMPAIGN When Tom was nearing the end of his third year of business, he stumbled upon a traffic strategy that really worked for him and leveraged some ideal things about his internal realities. Namely, he was good at building his website in a way…
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Feb 26, 2018

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How to Calculate Customer Lifetime Value (CLV or LTV)

Posted in : Uncategorized

The laws of regular business growth are completely different than the laws of profitable business growth. The laws of regular business growth are centered in traffic and conversions while the laws of profitable growth are centered in math and science. Here is the math you should know in order calculate Lifetime Value (LTV or Customer Lifetime Value/CLV). This is the most…
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Feb 26, 2018

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Are You Marketing Blindly?

Posted in : Marketing Tips

Marketing successfully shouldn’t be guesswork. If you want to reach your target market and motivate them to action, you first must understand who you are marketing to. As you set out to define your brand’s target market, there are key points to keep in mind. Demographics are just the surface. Demographics cover the basic information of your target market: age,…
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