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Performance Marketing Blog

The latest from the marketing managed team.

Mar 1, 2018

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Tripled Revenue for Reals

Posted in : Business

Tripling revenue and living to tell about it is a twofold process. Allow me to illustrate. CAMPAIGN When Tom was nearing the end of his third year of business, he stumbled upon a traffic strategy that really worked for him and leveraged some ideal things about his internal realities. Namely, he was good at building his website in a way…
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Feb 26, 2018

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How to Calculate Customer Lifetime Value (CLV or LTV)

Posted in : Uncategorized

The laws of regular business growth are completely different than the laws of profitable business growth. The laws of regular business growth are centered in traffic and conversions while the laws of profitable growth are centered in math and science. Here is the math you should know in order calculate Lifetime Value (LTV or Customer Lifetime Value/CLV). This is the most…
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Feb 26, 2018

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Are You Marketing Blindly?

Posted in : Marketing Tips

Marketing successfully shouldn’t be guesswork. If you want to reach your target market and motivate them to action, you first must understand who you are marketing to. As you set out to define your brand’s target market, there are key points to keep in mind. Demographics are just the surface. Demographics cover the basic information of your target market: age,…
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