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Archive for the 'Marketing Tips' Category

Ways to Improve Workplace Equality

Published under Business,Marketing Tips on

Creating a work environment that all your employees feel safe and welcome should be the goal of every employer or company owner. A topic this significant can’t all be explained in one blog, but starting the conversation is an important first step. A crucial aspect to remember is that many people do not intend for their words or actions to…
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Common Mistakes to Avoid When Starting a Business

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Starting a new business can be exhausting, exhilarating, and very rewarding. That said, many entrepreneurs will start a business and fail because of many common mistakes that can be avoided with critical thinking and self-reflection. CEOs of extremely successful companies have been kicked out by their board, or they cut corners and were hit with lawsuits. It is important to…
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Importance of Relationship Selling and the Marketing Concept

Published under Business,Marketing Tips,The Latest in Marketing on

       Each industry and each salesperson has their own selling technique that works best for them. Each type has its own perks and downsides, and different ones are used for different purposes. One selling technique that has been around for a long time but that has gotten quite popular in the recent years is relationship selling. The definition…
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Are You Marketing Blindly?

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Marketing successfully shouldn’t be guesswork. If you want to reach your target market and motivate them to action, you first must understand who you are marketing to. As you set out to define your brand’s target market, there are key points to keep in mind. Demographics are just the surface. Demographics cover the basic information of your target market: age,…
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