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Performance Marketing Blog

The latest from the marketing managed team.

May 17, 2017

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The 1-Hour-a-Week Marketing Director

Posted in : Marketing Tips

  We believe that marketing is a science, and science increases efficiency. Releasing the energy in gasoline converts it into mechanical energy, which makes our cars run and lets us cover longer distances faster. Pump technology draws water from the ground so we can access water directly from our homes and facilities. Our lives benefit from scientific advancements. So if…
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Marketing Equation

May 22, 2017

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You Need a Budget logo

May 10, 2017

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I Have a Marketing Budget – Now What?

Posted in : Marketing Tips

Previously on our blog, we gave tips on how to make sense of your marketing budget. But after you have set your marketing budget, what comes next? How are you supposed to use that budget to grow your business profitably? Your overall marketing budget should be split into the five areas of marketing: strategy, systems, lead generation, media, and identity….
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May 1, 2017

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5 Ways to Market to Millennials

Posted in : Marketing Tips

  Millennials have become America’s largest generation and they have the wallets to match, spending $600 billion annually. As the first generation to grow up in a digital world, those born between 1980-2000 behave unlike any other generation before; traditional advertising strategies are becoming increasingly ineffective. Here are five tips to help connect to this ever-connected generation:

facebook logo

Apr 26, 2017

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Facebook Marketing and the Pixel

There’s no doubt about it: Facebook is king. In marketing, Facebook knows all and can be the tool that makes or breaks your business’s success. So why does Facebook advertising have to be so confusing? The truth is, it doesn’t have to be. Facebook has made marketing and measuring for your site much, much easier in one little tool: Facebook…
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blind target

Apr 24, 2017

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Are You Marketing Blindly?

Marketing successfully shouldn’t be guesswork. If you want to reach your target market and motivate them to action, you first must understand to who     m you are marketing. As you set out to define your brand’s target market, there are key points to keep in mind. Demographics are just the surface. Demographics cover the basic information of your target market: age,…
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phone icon call tracking

Apr 22, 2017

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Apr 20, 2017

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Marketing Step #2: Targeting

Posted in : Marketing Tips

In our last blog post, we began the journey of the marketing plan with discussing how to segment your audience. Now that we have identified the different groups in your audience, targeting a specific segment will define the future of your marketing action plan. First, Why? Businesses sometimes don’t like the idea of only targeting one or a couple segments…
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marketing plan component worksheet

Apr 19, 2017

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The Marketing Plan Component Worksheet

With our Marketing Plan Component Worksheet, writing your marketing plan can be straightforward and clear. By following our worksheet, you’ll include the important components of a marketing plan and create a detailed, well-written marketing plan. Your entered answers will create a marketing plan outline at the bottom of this post! Executive Summary After you have filled of the worksheet, write…
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segmentation

Apr 18, 2017

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Marketing Step #1: Segmentation

Posted in : Marketing Tips

There’s a common joke about marketing being a mixture of guessing and smooth talking, but creating a marketing plan is in fact more of a science than an art (or a guess). In developing your marketing strategy, you can follow clear steps to achieve your finished product. In the process of designing your marketing strategy, you may use the STP…
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