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Performance Marketing Blog

The latest from the marketing managed team.

Jul 1, 2019

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Social Media and Business

Posted in : Marketing Tips

Social media started as a fad that has become a huge part of our culture. Slang terms that didn’t exist ten years ago are now a part of our everyday vocabulary. Some of the wealthiest companies are social media platforms, and their ability to influence consumers is unprecedented. Many businesses jumped on the chance to have a social media page,…
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Jun 1, 2019

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AI Strengths with Human Weaknesses

Posted in : Uncategorized

It seems that these days computers can do it all. Not only do they process massive amounts of data at lightning speed, but they are starting to exhibit more human-like features. Having a unit like Amazon’s Alexa in your home can make you feel like that uncanny valley feeling. The other day I told it Alexa I graduated and she…
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May 1, 2019

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Leadership and Discipline

Posted in : Business, Marketing Tips

Rules are put in place to have a very specific guideline to refer to when needed. They allow us to maintain order in our household, our companies, our state, and our country. Rules are usually made with the best of intentions, either to protect people from each other or themselves. It also acts as a barrier so people can’t do…
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Apr 15, 2019

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Dealing with Work Related Stress

You know the saying “choose a job you love and you’ll never work a day in your life?” Yeah, that doesn’t seem to ring true in most cases. No matter how much you love your job, there will always be days that you are stressed or anxious. When it comes to working, the goal is to have more good days…
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Apr 1, 2019

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Artificial Intelligence and Its Role in Society

Whenever someone talks about Artificial Intelligence (AI) it usually conjures images of humans fighting robots for the survival of the human race (I’m looking at you, Terminator). But the truth is AI is a much broader term than just talking robots, and it is already being used in our daily lives. The general definition of AI by the Merriam-Webster Dictionary…
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Mar 15, 2019

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How to Negotiate a Higher Salary

You may love your job enough that you don’t factor money into the equation, but it’s no secret that the real reason most of us go to work is to get paid. Starting a new job and negotiating salary or trying to get a raise at your current job can be a daunting task, but you will be much happier…
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Mar 1, 2019

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Dealing with Difficult Clients

Posted in : Uncategorized

You are speaking with a client or customer and suddenly the conversation turns sour. They are curt, flippant and aggressive. You try and keep the discussion track but it seems like you have lost control of the situation. How do you bounce back when it seems like a bridge is starting to burn right before your eyes? A difficult customer…
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Feb 15, 2019

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The Importance of Branding

A personal and professional brand is more than a company logo and the font of the sign. A brand establishes what your company stands for, what your customers can expect, and what people think of when they hear your company name. Building your brand will give you more exposure in the community and possibly nationwide. A huge part of branding…
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Feb 1, 2019

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Ways to Improve Workplace Equality

Posted in : Business, Marketing Tips

Creating a work environment that all your employees feel safe and welcome should be the goal of every employer or company owner. A topic this significant can’t all be explained in one blog, but starting the conversation is an important first step. A crucial aspect to remember is that many people do not intend for their words or actions to…
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Jan 15, 2019

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Common Mistakes to Avoid When Starting a Business

Posted in : Business, Marketing Tips

Starting a new business can be exhausting, exhilarating, and very rewarding. That said, many entrepreneurs will start a business and fail because of many common mistakes that can be avoided with critical thinking and self-reflection. CEOs of extremely successful companies have been kicked out by their board, or they cut corners and were hit with lawsuits. It is important to…
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