ON MARKETING INTELLIGENCE
Nov 11, 2016
As you seek to grow your business on the web, ranking higher on search engines is a important goal to set as a part of your marketing. Optimizing your content is integral to helping your website achieve search engine optimization and getting your business to reach your potential customers. Here is a list of helpful ways to optimize your content:
Be objective – Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn’t
Nov 4, 2016
Below is a list of common methods used for setting a marketing budget. There are several different ways to go about creating a budget, some are more reliable than others. We suggest you dive further into the links provided to find out which one works best for your company. And remember, no matter what marketing budget you choose, it should always have proper tracking systems and controls in place so you can measure its effectiveness.
Oct 31, 2016
For the last ten years I’ve been doing marketing strategy for big and small companies. In the process of doing marketing strategy for these companies, I also had a digital agency on the side – I was sort of part of the digital agency movement. I started the agency in 2006, before social media was as big as it is today. The combination of having a marketing agency and helping businesses with their marketing strategy enabled me to learn exactly
Oct 27, 2016
In the previous post on how to calculate the Lifetime Value of an average customer we used an example and calculated an LTV of $8,840. In this post we’ll explore how to reverse engineer the LTV to find exactly how much you should spend to acquire each lead for your business. This will ensure you run and grow your business profitably.
If LTV = $8,840, I’m going to choose a marketing multiple of four to calculate Cost of Customer Acquisition (CAC). Choosing
Oct 26, 2016
The laws of regular business growth are completely different than the laws of profitable business growth. The laws of regular business growth are centered in traffic and conversions while the laws of profitable growth are centered in math and science.
Here is the math you should know in order calculate Lifetime Value (LTV or Customer Lifetime Value/CLV). This is the most important metric in your business and you should always know it.
LTV is made up of three concepts:
1) Average Revenue
Oct 24, 2016
In order to market effectively, you need to know who you’re marketing to. You wouldn’t try to to sell a bathing suit to someone living in Antarctica, right?
To make sure you’re targeting the right group, you have to ask yourself a few questions to create the ideal customer, such as:
•How old is my ideal audience?
•Where do they live?
•Are they majority female or male?
•Where do they spend their time consuming media?
•What are some behavioral traits?
Let’s try an example…
Say I own an
Oct 20, 2016
Instagram is a great tool for businesses to promote their products and services as well as evoke a sense of brand. As of June 2016, there are over 500 million active monthly users on Instagram! Instagram provides an easy to use, visual platform for businesses so why not follow these helpful tips on how to utilize and optimize Instagram for your business!
Create Business Account
If you haven’t already, create business account on Instagram. Learn how to get started on Instagram’s business site. Make
Oct 18, 2016
Here’s a list of consistently helpful marketing podcasts that people love to listen to, and a small bio that explains what they’re about! Whether it be inspiration or specific tips these podcasts have you covered.
1. Six Pixels of Separation
Mitch Joel, the president of Mirum “brings you digital marketing and media hacking insights and provocations from his always on/always connected world.“
2. SEO 101
“SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn
Oct 12, 2016
Improving SEO sounds daunting, but it’s actually something you can do quite easily! In this article we’ll tell you about some simple and easy ways to step up your SEO game so that you’ll be easier to find for those searching for your business or services!
1. Create relevant content.
Having relevant content for your visitors is of the utmost importance. Google gave a helpful hint saying, “Make pages primarily for users, not search engines,” by creating “a useful, information-rich website, and write
Oct 5, 2016
The idea of digital marketing is sometimes extremely overwhelming. You might be wondering, where do I even start? There’s so much to do! You aren’t alone! So many people feel the same way, so here are some common Q&A’s about digital marketing, and a few useful resources, that will help you get started!
1. What is digital marketing?
Digital marketing is any marketing done online. This includes things like:
• SEO (Search Engine Optimization)
• PPC (Pay-Per-Click ex. Search engine advertising)
• Content Creation (ex. blog posts)