Running a small business can be difficult at the best of times. Long hours, little pay and difficult decisions can make it seem impossible. But most business owners love what they do, both good and bad. There are many directions that you can take your business, and it is important to always do what you feel is best for your…
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Each industry and each salesperson has their own selling technique that works best for them. Each type has its own perks and downsides, and different ones are used for different purposes. One selling technique that has been around for a long time but that has gotten quite popular in the recent years is relationship selling. The definition…
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Marketing successfully shouldn’t be guesswork. If you want to reach your target market and motivate them to action, you first must understand who you are marketing to. As you set out to define your brand’s target market, there are key points to keep in mind. Demographics are just the surface. Demographics cover the basic information of your target market: age,…
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