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Archive for the 'The Latest in Marketing' Category

Artificial Intelligence and Its Role in Society

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Whenever someone talks about Artificial Intelligence (AI) it usually conjures images of humans fighting robots for the survival of the human race (I’m looking at you, Terminator). But the truth is AI is a much broader term than just talking robots, and it is already being used in our daily lives. The general definition of AI by the Merriam-Webster Dictionary…
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Millennials in Franchising

Published under Business,Franchising,The Latest in Marketing on

Millennials are becoming a large force in the business industry. They hold different values than past generations, and these values are starting to reflect in the franchising world. Businesses are struggling to adapt to how quickly Millennials changed the traditional business model, but it is crucial that franchises learn to advertise to the younger generation in order to stay in…
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Importance of Relationship Selling and the Marketing Concept

Published under Business,Marketing Tips,The Latest in Marketing on

       Each industry and each salesperson has their own selling technique that works best for them. Each type has its own perks and downsides, and different ones are used for different purposes. One selling technique that has been around for a long time but that has gotten quite popular in the recent years is relationship selling. The definition…
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