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The Marketing Equation: Identity

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McDonald’s Golden Arches, Apple’s minimalism, Nike’s swoosh—these designs, symbols, and slogans pervade our everyday lives. Whole board games have been created because we see and interact with companies nonstop. Brand identities are a new component in our modern air composition, and the second segment in the Marketing Equation. First impressions are important. Just because we shouldn’t judge a book by…
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The Marketing Equation: Strategy

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In a previous post, we introduced you to the Marketing Equation, a five-segment roadmap to marketing success. Let’s dive right into the first segment: strategy. It seems that strategy is a fairly ubiquitous word when it comes to the marketing world. Many marketing departments talk about their marketing strategy, but it seems to be more of an umbrella term or…
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Meet the Marketing Equation

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Much to the chagrin of the high school version of myself, stuck in a sixth period calculus class, math makes the world go round. Here at Savavo, marketing is our world. So, then, math is the lifeblood of our marketing; however, beyond marketing budgets, no one really thinks of marketing as math. There is a perception that marketing is right-brained,…
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Simple Ways to Optimize Your Content

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Are you wanting to see your digital marketing improve and your website bring in more users, but you just can’t seem to get those leads? The problem may be with the content that you are sharing. Here is a list of helpful ways to optimize your content: Be objective Most consumers (74%) say they generally trust educational material from a business…
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How Much Should I Spend Per Lead?

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In the previous post on how to calculate the Lifetime Value of an average customer we used an example and calculated an LTV of $8,840. In this post we’ll explore how to reverse engineer the LTV to find exactly how much you should spend to acquire each lead for your business. This will ensure you run and grow your business profitably….
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How to Calculate Customer Lifetime Value (CLV or LTV)

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The laws of regular business growth are completely different than the laws of profitable business growth. The laws of regular business growth are centered in traffic and conversions while the laws of profitable growth are centered in math and science. Here is the math you should know in order calculate Lifetime Value (LTV or Customer Lifetime Value/CLV). This is the most…
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Knowing Your Target Audience

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In order to market effectively, you need to know who you’re marketing to. You wouldn’t try to to sell a bathing suit to someone living in Antarctica, right? To make sure you’re targeting the right group, you have to ask yourself a few questions to create the ideal customer, such as: •How old is my ideal audience? •Where do they…
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Instagram Tips for Business

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Instagram is a great tool for businesses to promote their products and services as well as evoke a sense of brand. As of June 2016, there are over 500 million active monthly users on Instagram! Instagram provides an easy to use, visual platform for businesses so why not follow these helpful tips on how to utilize and optimize Instagram for your business!…
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