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Top Three Locations When Expanding Internationally

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Taking your business international is usually a looming question for successful domestic businesses. It is a gamble to get into the international market because of the revenue it could lose you and the revenue it could gain for you. When deciding if you should go international, it is smart to look at where you would want to expand to specifically,…
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Importance of Relationship Selling and the Marketing Concept

Published under Business,Marketing Tips,The Latest in Marketing on

       Each industry and each salesperson has their own selling technique that works best for them. Each type has its own perks and downsides, and different ones are used for different purposes. One selling technique that has been around for a long time but that has gotten quite popular in the recent years is relationship selling. The definition…
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Tripled Revenue for Reals

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Tripling revenue and living to tell about it is a twofold process. Allow me to illustrate. CAMPAIGN When Tom was nearing the end of his third year of business, he stumbled upon a traffic strategy that really worked for him and leveraged some ideal things about his internal realities. Namely, he was good at building his website in a way…
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How to Calculate Customer Lifetime Value (CLV or LTV)

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The laws of regular business growth are completely different than the laws of profitable business growth. The laws of regular business growth are centered in traffic and conversions while the laws of profitable growth are centered in math and science. Here is the math you should know in order calculate Lifetime Value (LTV or Customer Lifetime Value/CLV). This is the most…
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Are You Marketing Blindly?

Published under Marketing Tips on

Marketing successfully shouldn’t be guesswork. If you want to reach your target market and motivate them to action, you first must understand who you are marketing to. As you set out to define your brand’s target market, there are key points to keep in mind. Demographics are just the surface. Demographics cover the basic information of your target market: age,…
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