Setrics Tracker Savavo | Savavo

Author Archive

The 1-Hour-a-Week Marketing Director

Published under Marketing Tips on

  We believe that marketing is a science, and science increases efficiency. Releasing the energy in gasoline converts it into mechanical energy, which makes our cars run and lets us cover longer distances faster. Pump technology draws water from the ground so we can access water directly from our homes and facilities. Our lives benefit from scientific advancements. So if…
Continue Reading »

No responses yet

I Have a Marketing Budget – Now What?

Published under Marketing Tips on

Previously on our blog, we gave tips on how to make sense of your marketing budget. But after you have set your marketing budget, what comes next? How are you supposed to use that budget to grow your business profitably? Your overall marketing budget should be split into the five areas of marketing: strategy, systems, lead generation, media, and identity….
Continue Reading »

No responses yet

5 Ways to Market to Millennials

Published under Marketing Tips on

 

Millennials have become America’s largest generation and they have the wallets to match, spending $600 billion annually. As the first generation to grow up in a digital world, those born between 1980-2000 behave unlike any other generation before; traditional advertising strategies are becoming increasingly ineffective. Here are five tips to help connect to this ever-connected generation:

Continue Reading »

No responses yet

Facebook Marketing and the Pixel

Published under The Latest in Marketing on

There’s no doubt about it: Facebook is king. In marketing, Facebook knows all and can be the tool that makes or breaks your business’s success. So why does Facebook advertising have to be so confusing? The truth is, it doesn’t have to be. Facebook has made marketing and measuring for your site much, much easier in one little tool: Facebook…
Continue Reading »

No responses yet

Are You Marketing Blindly?

Published under The Latest in Marketing on

Marketing successfully shouldn’t be guesswork. If you want to reach your target market and motivate them to action, you first must understand to who     m you are marketing. As you set out to define your brand’s target market, there are key points to keep in mind. Demographics are just the surface. Demographics cover the basic information of your target market: age,…
Continue Reading »

No responses yet

Who Cares About Call Tracking? You Should

Published under Marketing Tips on

Earlier on our blog, we discussed the importance of marketing analytics and how that can shape the marketing success for your business. But how does call tracking fit into all of that? Who really cares about call tracking in marketing analytics, anyway? You should. As small of a detail as it may be, call tracking can define strong aspects of…
Continue Reading »

No responses yet

Marketing Step #2: Targeting

Published under Marketing Tips on

In our last blog post, we began the journey of the marketing plan with discussing how to segment your audience. Now that we have identified the different groups in your audience, targeting a specific segment will define the future of your marketing action plan. First, Why? Businesses sometimes don’t like the idea of only targeting one or a couple segments…
Continue Reading »

No responses yet

The Marketing Plan Component Worksheet

Published under The Latest in Marketing on

With our Marketing Plan Component Worksheet, writing your marketing plan can be straightforward and clear. By following our worksheet, you’ll include the important components of a marketing plan and create a detailed, well-written marketing plan. Your entered answers will create a marketing plan outline at the bottom of this post! Executive Summary After you have filled of the worksheet, write…
Continue Reading »

No responses yet

Marketing Step #1: Segmentation

Published under Marketing Tips on

There’s a common joke about marketing being a mixture of guessing and smooth talking, but creating a marketing plan is in fact more of a science than an art (or a guess). In developing your marketing strategy, you can follow clear steps to achieve your finished product. In the process of designing your marketing strategy, you may use the STP…
Continue Reading »

No responses yet

How to Use Customer Lifetime Value

Published under The Latest in Marketing on

Earlier on our blog, Savavo covered the steps for how to calculate your customer lifetime value. However, why does it really matter? Do you know why successful marketers are familiar with customer lifetime value? It seems like just another number, but it’s not. Customer lifetime value is the average net profit of the entire future relationship with a customer, based…
Continue Reading »

No responses yet