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Are You Marketing Blindly?

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Marketing successfully shouldn’t be guesswork. If you want to reach your target market and motivate them to action, you first must understand to who     m you are marketing. As you set out to define your brand’s target market, there are key points to keep in mind. Demographics are just the surface. Demographics cover the basic information of your target market: age,…
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Who Cares About Call Tracking? You Should

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Earlier on our blog, we discussed the importance of marketing analytics and how that can shape the marketing success for your business. But how does call tracking fit into all of that? Who really cares about call tracking in marketing analytics, anyway? You should. As small of a detail as it may be, call tracking can define strong aspects of…
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Marketing Step #2: Targeting

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In our last blog post, we began the journey of the marketing plan with discussing how to segment your audience. Now that we have identified the different groups in your audience, targeting a specific segment will define the future of your marketing action plan. First, Why? Businesses sometimes don’t like the idea of only targeting one or a couple segments…
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The Marketing Plan Component Worksheet

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With our Marketing Plan Component Worksheet, writing your marketing plan can be straightforward and clear. By following our worksheet, you’ll include the important components of a marketing plan and create a detailed, well-written marketing plan. Your entered answers will create a marketing plan outline at the bottom of this post! Executive Summary After you have filled of the worksheet, write…
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Marketing Step #1: Segmentation

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There’s a common joke about marketing being a mixture of guessing and smooth talking, but creating a marketing plan is in fact more of a science than an art (or a guess). In developing your marketing strategy, you can follow clear steps to achieve your finished product. In the process of designing your marketing strategy, you may use the STP…
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How to Use Customer Lifetime Value

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Earlier on our blog, Savavo covered the steps for how to calculate your customer lifetime value. However, why does it really matter? Do you know why successful marketers are familiar with customer lifetime value? It seems like just another number, but it’s not. Customer lifetime value is the average net profit of the entire future relationship with a customer, based…
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CMO Explained

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As can be seen on Savavo’s new website, our services offer strategy coaching from CMO-level, certified coaches. But what does it mean that these coaches are CMO-level, and why should you care? In fact, having a CMO on your side can give your marketing the step (or leap) forward that it needs to achieve success. What is a CMO? A…
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Why Marketing Analytics?

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Writing a detailed marketing report is an essential practice for marketing performance and marketing action plans to be shared with your business team. It allows for all branches of the business process to understand marketing objectives and effectiveness so they are able to see how marketing fits into the overall business plan. However, to be able to measure that, your…
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Making Sense of Your Marketing Budget

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In marketing, it is easy to get so caught up in the big idea or strategy that knowing how much to spend on marketing gets neglected. Choosing an effective marketing budget is important to keep your business profitable so that you are always bringing in from marketing more than you pay for marketing. When you are finally forced to calculate…
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The Marketing Plan Puzzle

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“If my product is good enough, marketing is not that important.” This is a myth that drives business owners to neglect marketing. However, that could be the fatal flaw that leads to business failure. Effective marketing is what brings about company growth, and without a marketing plan, growth is stunted. Rather than seeing a marketing plan as an unsolvable mystery,…
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