Nov 11, 2016
Are you wanting to see your digital marketing improve and your website bring in more users, but you just can’t seem to get those leads? The problem may be with the content that you are sharing. Here is a list of helpful ways to optimize your content:
Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn’t explicitly try to sell a product/service. People are bombarded by advertising all day everyday. If a user feels like all you are trying to do is stuff your product down their throat, they will see your content as skewed and not looking out for their best interests. If you want people to trust your site, share things that actually matter to them. Make your content about them, not just about you.
Use credible sources and show your own credibility. Why should readers/viewers trust you? Again, authenticity is very important to users. If you want a user to come back to your site, they have to feel like they found trustworthy, relevant information there the last time. Treat them like human beings, who value honesty and straightforwardness.
If your headline doesn’t catch readers’ attention then they won’t bother to read the article. Who wants to go read an article if they are already snoring through the title? Make the title catchy but also clear. You want to get them excited about your topic and also demonstrate that you have valuable information for them.
Having a clear and concise message from the beginning is extremely important. The less time you take to get to the point, the better. If you have pages and pages of information that could be stated in two paragraphs, then you have some editing to do.
Here is another place where editing is needed. Proper grammar, spelling, sentence structure, voice, readability, formatting and clarity are all signs of quality work. If you want people to value your website, you need to show that you value it too. Take the time to do it right.
Articles with images get 94% more total views. Websites depend on user engagement, and visuals offers an alternative, interesting way for users to process your information.
Keep it simple
The harder it is to explain, the less likely people will follow. If you are struggling to explain it clearly, they definitely won’t get it. Make sure you fully understand your topic and can clearly articulate it in a simple way. People will appreciate that and come back for more.