Oct 5, 2016
The idea of digital marketing is sometimes extremely overwhelming. You might be wondering, where do I even start? There’s so much to do! You aren’t alone! So many people feel the same way, so here are some common Q&A’s about digital marketing, and a few useful resources, that will help you get started!
1. What is digital marketing?
Digital marketing is any marketing done online. This includes things like:
• SEO (Search Engine Optimization)
• PPC (Pay-Per-Click ex. Search engine advertising)
• Content Creation (ex. blog posts)
• Social media (ex. Facebook, Instagram, Twitter)
• Email Marketing
2. What social media platforms should I use for digital marketing?
There’s no easy answer for this, but there are some common platforms. Many businesses use Facebook, Twitter, Pinterest and Instagram. They key to figuring out which platforms you should use is finding out where your target audience spends their time. If you’re looking to market to women ages 25-40 do a little research on what social media sites that demographic uses the most. This will give you a good idea of where to start.
3. Should my business have a blog?
Yes, absolutely! Blogging is a form of content marketing which is a form a digital marketing. Have you ever seen a viral video from a business on Facebook like this Oreo one? Creating viral content means it’s shareable! Blog posts are an easy way to create shareable, relevant content your audience will enjoy. So, whether it’s a clever video, a blog post or a neat infographic, put it on a blog and then share, share, share!
4. What is the biggest digital marketing mistake businesses make?
One of the biggest mistakes is being inconsistent in your posting. This isn’t to say you should post all the time, but definitely create a schedule for yourself. Sites like Hootsuite are a great way to stay on a posting schedule across multiple social media platforms.
5. What’s the difference between digital marketing for B2B and B2C businesses?
B2B marketing is going to be different than B2C marketing. If you’re a B2B business you should use social media to post about the industry and provide relevant content. If you’re a B2C business, posts should still be relevant however, you have a bit more flexibility in what you can post – content can be more fun and personal!
Hopefully you feel a little more at ease now that some questions have been answered! If you have any other questions or ideas, feel free to comment below and we will happily answer them!