Sep 7, 2016
Every element of your business adds to brand image and what consumers think of you. This includes your website. Your website has to be set apart from your competition, and it has to be memorable to your viewers. A lot goes into creating a great website. Here are just a few basic tips to remember!
First impressions are always important, especially when it comes to your company’s website. If your website homepage displays an error code, or takes forever to load, then you’ve already made a bad impression on the viewer. Make sure that you have all the technical problems associated with your site fixed, and that the main page on your site is clean and takes the viewer easily to other pages on the site. It doesn’t matter if the rest of your site is perfect if the title page has even one problem.
Make it accessible and easy-to-navigate
Nobody is going to connect with you if they can’t find your contact information! Make sure your website is easy to navigate, clearly mapping it all out. Make the “links” bar visible at all times, and organize it in a way that will make sense to your customers. If you have drop down menus, make sure that your customers can find them, too. There is nothing worse than having a great, visual website, and failing due to the fact that your customers can’t find what they want!
Social Media Links
Imagine this: a viewer loves your website and a particular post on your website. They want to share it with their friends, but they can’t find the links to post it to social media. Don’t miss out on the opportunity for someone to share your content! Plus, when you offer social media sharing buttons on your site and others post your content on social media, more people will be directed to your site, generating even more traffic! Don’t forget to offer links to your company’s main social media accounts either!
Have a Blog
One way to stand out from your competitors is to incorporate a blog into your website. Frequently (every one to two weeks), upload a new post that is somewhat related to your product or service. It is better if it is not a direct advertisement of your company, but something that appeals more to human interests. Your customers will feel more connected with your business because posts can generate conversations in the comments section. If done right, a blog can give your company a really good image. It can humanize your brand and is a great way to generate original content.
Make it visually appealing
The design and visuals are a huge determinant in whether people will like your website. Choosing a clean design and color scheme is an important, yet sometimes difficult, task. Make your website reflect your brand, and don’t be afraid to make it a little different. Offer cool graphics or animations if it looks good. At the same time, however, simple is always better. Don’t overwhelm your customers with a whole plethora of different colors and graphics to the point that they will get a headache! Keep it simple and choose a few colors and graphics that you like best.
A lot of times when people visit your website, it is going to be through a mobile device. It’s going to be really annoying for customers if they have to navigate a site that was built only for a desktop computer. This day in age, having a website that is compatible with mobile devices is a no-brainer.
Give your site a purpose
It’s important for your customers to know that they are on your site for a purpose. Your site has to, at a minimum, explain your brand, what the product or service you offer, and contact information. Your site should be a FAQ headquarters for your brand in some sense. You can’t just have a site because it is what is expected, it has to have a purpose. Why are your customers there? What do you want your customers to know? Make sure that your site answers all of these questions.
Now that you know these tips, you should be all set to go out and create a great website! Keep customers at the forefront of your mind when designing your website. If you do this, they are guaranteed to be happy!