Apr 28, 2016
With the rise of the digital world, companies are more connected to their customers than ever before. Because of this, companies simply can’t ignore what their customers are saying. Increasing consumer engagement is an important part of the marketing process.
Utilize customer feedback
If your customers have a bad experience, they might voice their concerns in blog posts, letters or social media. Don’t ignore what they are saying. Take into account why their experience was bad, or what they would prefer to get out of your services. Making changes will help retain more customers
and gain new customers.
Get them involved on social media
There are many ways to get your customers involved on social media. No matter what social platform you use, there is always a way to reach out to your customers. Some easy ways you can do this is to ask them a question. By asking questions on social media, you are prompting them to comment, tweet back or share. This is a good way to receive customer feedback, to get to know them a little bit better, as well as bring in a larger audience through their comments and shares. Contests and giveaways are another marketing technique that customers love. If they can be involved in a fun contest, where they have to tweet back, post or comment, it will boost activity on social media sites. It will also make it more likely for the customer to return to your page.
Make the customer experience a good one
If your customers have a good experience with your company, then they are more likely to refer you to their friends and colleagues. Just by making the customer experience a good one, you are getting free publicity and marketing from your happy customers. This also increases customer retention and benefits company image. That being said, don’t forget about your customers once they seem pleased. You have to continue marketing to and serving those key customers, because they are the ones who drive the business.
Marketers always need to listen to their customers. Customers are the ones who are providing companies with business, so marketers need to pay attention to their needs. By following these few tips, marketers can increase consumer engagement and thrive from it.
Learn more about how you can utilize customers and increase consumer engagement in the marketing strategy here.