Apr 15, 2016
Mobile will continue to grow as the center of marketing. Cell phones, tablets, and smartwatches; almost everyone has one of these devices. Marketing will shift its focus to where we have our eyes during the day, on these small screens. The power of mobile devices will allow brands to reach consumers on a more personal level.
Customers want better engagement from brands. With the ease of social media, customers expect companies to respond quickly and with honesty. Genuine brands who are true to their product and clientele have a better chance at success.
User-generated content will surpass the power of branded content. Brand perception changes and companies can lose control of their brand image. Online reviews are incredibly powerful as well as social media posts, videos, and blogs. There will be a strong need for brands to create a positive impact in their consumers’ minds.
Brands will own their audience
Brand community and direct conversations with their customers will help brands own their audience which will create loyalists and brand advocates. In the future of marketing, branding and marketing efforts will be rooted in what customers are talking about. The customers’ responses and feelings toward the brand will dictate future campaigns.
Marketing to other demographics
Brands will need to begin to expand their marketing beyond just millennials. A newer generation of people are being raised by these millennials and will have different habits and tastes. Millennial-focused brands will have to change their strategies to stay relevant.
At Savavo we understand marketing to its core and have developed a strong relationship with marketing vendors within every industry. We assess the marketing needs of your small company, draw up a marketing plan and strategy, and then pull from our vast network of vendors to see who and what best fit your company’s’ marketing needs. We then implement the plan and allow the marketing solutions to take place. This way your small business gets the marketing it needs without you having to pull from several places. Savavo is, and always will be, your one-stop marketing company.